It took you one click to get here. It took me over twenty-five years of following my passion! During that time, I've created award-winning work, shaped brands and ensured meaningful brand experiences through marketing, identity, brand development and operational improvements for start-ups through major global brands. As Director of Creative & Brand for Ortho Clinical Diagnostics, I play a senior role on the leadership team charged with standing up Ortho as an independent brand since its carve-out from Johnson & Johnson. Ortho is now thriving as a global brand, increasing its NPS value, and garnering international awards for brand renovation.
Prior to Ortho, I was Director of Creative Services & Multimedia Initiatives at ETS for 10+ years, leading the in-house team and serving as global brand liaison. My career clients include A&E, AT&T, BellSouth, Benjamin Moore, Broadbeam, Coldwell Banker, DuPont, FoodTown, Johnson & Johnson, Maxim Group, Mercedes-Benz, Multimedia Entertainment, Newsweek International, Roma Foods, Spirits Unlimited and more.
My creative development has been a process of learning from gifted people and challenging projects. Being an effective leader has meant earning the credibility to mentor, gaining the respect of my peers and winning the trust of my clients. Whether I’m nurturing young talent or simply interpreting the client's request versus their need, my ability to forge relationships and communicate has been key. It’s been extremely rewarding building brands, leading creative talent to win awards and helping clients reach their business goals.